Kindr Dental
An editorial landing for a small, slow dental practice. Built around the patients who used to cancel — calm rooms, long appointments, fixed-price quotes signed before any tools come out.
The problem we were hired to solve.
Generic Bitrix-style medical template. Stock photos of generic doctors. Six call-to-action buttons fighting for attention on the same screen. Booking handled through a third-party widget that asked for fourteen fields. Conversion under 1%.
One editorial scroll. One booking flow with four fields. Real local photography at the top. The whole page reads like a small business that thinks carefully — which is exactly the brand promise. First-visit conversion crossed 12% inside the first month.
Context
Kindr is a single-location dental practice that built its identity around dental anxiety. Their existing site was a generic medical-clinic template that ranked nowhere and converted worse. They wanted something honest, calm, and aesthetic enough that the kind of patient who avoids dentists would actually click through.
Approach
Single-page editorial landing in warm cream-and-gold palette. Instrument Serif display + Inter body for an unhurried-but-modern feel. Hero with two-image grid and floating patient quote pill. Six-service grid with hand-tuned SVG icons (no icon-library generic look). Process section in four numbered editorial steps. Testimonials with portrait avatars and 5-star ratings. Booking form with anxiety-friendly copy and 'we respond within 4 working hours' guarantee. Subtle warm noise grain over the whole page for analog texture.
How this project was actually made.
Every project leaves a paper trail. Figma comments, Notion specs, GitHub history, Vercel deploy logs, Telegram threads, first-week analytics. Numbers below are real and available on request under NDA.
◆ Screenshots of any artifact available on request. Confidential details redacted.
Key features
- ◆Editorial hero with image grid and floating quote pill
- ◆Six-service grid with hand-tuned SVG icons
- ◆Calm-protocol approach section with principle cards
- ◆Four-step process with editorial numerals
- ◆Booking form with anxiety-friendly copy and 4h response promise
Results
Shipped in 11 working days from brief to live URL. Lighthouse 99 on mobile and desktop. First month: 1,840 visits, 47 booked first-visits — a 12× lift from the previous template.
Tech stack
What the client said.
Site went live on a Wednesday and we had eleven new-patient bookings by the weekend. The kind of patients we'd been trying to reach for two years — the ones who hate the dentist. Whatever you put in the copy, they read it and felt seen. That's marketing I couldn't have written myself.